Aubergine stays nimble with new PR win

Leeds PR agency Aubergine has been appointed on a retained basis to handle the PR for award-winning social enterprise Stay Nimble.

Stay Nimble helps organisations retain and develop great team members and supports thousands of people in their career.

Aubergine’s initial job is to promote the company’s new Elevate service - a personalised plugin for businesses who want to support their staff progression but don't have the time or resources to do it themselves.

The team of former journalists, which has experience at the likes of the BBC and Channel 4 News, is working on a series of sector pushes kicking off with hospitality - and they are about to launch a survey of hospitality workers to assess the barriers to career progression in the industry.

It’s the third time Aubergine has worked with the CEO of Stay Nimble, Dominic Atkinson. The first time was when Aubergine was appointed by the successful hospitality tech start-up Flyt in 2018, which was acquired by Just Eat the following year for an estimated £22 million.

Dominic appointed Aubergine to work with him again on the launch of Stay Nimble in 2020 and following the success of this project, he’s now decided to put the agency on a retainer to generate a more ongoing PR presence.

Dominic commented: “Aubergine is a dynamic and nimble team of former journalists and I’ve been so impressed with their attitude, attention to detail and results over the years. It’s testament to their passion and drive that this is the third time I’ve appointed Emma and Verity and I’m really excited to see how they help to grow Stay Nimble as a business through their editorial knowledge and unique behind-the-scenes journalistic know-how.”

Aubergine is a specialist agency in the field of hospitality, food and beverage, sustainability and tech.

Verity Clarke, co-founder and director said: “Working with Dominic again is such a pleasure - for five years we’ve had a real synergy when it comes to PR and we’re so excited to have been appointed to take Stay Nimble to the next level. We’ve already achieved some outstanding coverage for the company, and we’re confident our hospitality survey will drive even further interest in what they have to offer.”