Leeds business named U.K. and Europe’s most innovative company

The Editor -

Georgina Fairhall, Founder and CEO of WAC, a forward-thinking worker-tech company based in Leeds, has been named as TechRound’s number one 29Under29 Winner. The annual list was judged by Kat Wellum-Kent (Fractional Finance), Namrata Sandhu (Vaayu), and Kimberley Waldron (SkyParlour) and celebrates the UK and Europe’s most innovative companies and initiatives founded by people under twenty-nine.

In 2020, one week before a national lockdown, WAC was launched after Georgina chose to step away from a potential law career in order to champion low-paid workers. With years of experience working in hospitality, Fairhall encountered the same problem in every job – she wasn’t getting paid correctly. Hours would frequently be missed, breaks wouldn’t happen, and she was routinely expected to work beyond her finish time to support the team.

Georgina commented, "It’s truly affirming to be chosen as one of the most innovative companies across the UK and Europe, not only as a female founder but also representing the North of England. I hope this shows investors the potential the North has to offer when it comes to high-growth scale-ups with the capability for unicorn status. I’m immensely proud to be part of the growing tech community in the North after launching WAC in Leeds, especially as I was encouraged to move to London at the beginning of my journey.”

Georgina added “This recognition comes at a fantastic time for WAC as we’re seeking investment to further scale the business and generate substantial annual revenue. I’m unbelievably proud to have created a solution for the underpayment epidemic which is unfairly targeting the lowest earners."

Since WAC’s launch, Georgina has raised close to £1 million through Angel Investment and through her determination to initiate change in the labour market has cemented herself as an emerging star in the tech landscape.

WAC app enables workers from all sectors to track their hours, add their rota and get live payslip estimates, including deductions such as tax. The all-inclusive solution is initiating change for a workforce in need of support and users are even using the app to claim back wages after discrepancies in pay. The app is completely free and available to download from the App Store and Google Play store.