Journalism graduate joins Loaded PR following new business model

Yorkshire-based PR and marketing agency, Loaded PR has welcomed a talented journalism graduate as their newest PR and social expert.

Ella Wilkinson, 23, joins the team as full time PR account executive after demonstrating her keen eye for a story during the initial interview stage.

Her appointment is a strong sign of the firm’s growth, and follows multiple client wins, a rebrand and a new office in Pudsey, Leeds.

In April 2021, Loaded PR made the decision to move from a complete freelance team to provide full time opportunities to talent in the region.

Ella, a fresh Journalism graduate from the University of Leeds, is the first to join the team under the new model and brings with her a wealth of experience in creating social media content, understanding the news agenda and writing long form content such as research papers, essays, and blogs.

She joins office manager Kris Brook and director Gemma Birbeck, as well as two independent contractors including Huddersfield Hub editor Martin Shaw, and a freelance SEO consultant.

In her new role, Ella will be responsible for creating engaging copy for clients across social and web, crafting news releases and thought leadership pieces, as well as supporting with research and media relations.

She will also take ownership of the agency’s social media strategy following their recent rebrand to Loaded PR.

Commenting on her appointment, Ella said: “Loaded PR is an exciting place to start my career and expand on my knowledge of how data and research work alongside traditional PR."

Gemma Birbeck, director at Loaded PR said: “From the moment I first interviewed Ella, I got the feeling she was the perfect person to join the team. She was attentive, friendly and asked all the right questions about our clients and their values.

“During the final interview process, Ella gave a fresh perspective to a problem we’d presented her with, and I was blown away with her ability to think outside of the box.

“I know Ella will bring a lot of value to the team and our clients, and I can’t wait to see what the future holds.”

Loaded PR hopes to bring in another talented individual in the coming months as part of the government’s Kickstart scheme, providing an opportunity for someone in receipt of universal credit to gain new work experience in a thriving industry.

They will also be taking on an apprentice in September as Marketing Manager.