Strata launches interior design tool following ‘hugely positive’ first half

Luxury house builder Strata has announced the launch of its new design programme which allows customers to create an entirely bespoke interior that can be factored into the build process and completed ahead of their move-in date.

Established in 1909 and based in Doncaster, Strata boasts developments across Yorkshire, Derbyshire and the Midlands including the recently completed Belong in Eckington.

The launch of its new design platform – called Home Configurator – allows customers to customise the fixtures and fittings of a property’s bathroom and kitchen, including kitchen cabinets and worktops, lighting, flooring, tiles, and built-in appliances.

The move follows a ‘hugely positive’ first half of 2021 for the business, bolstered by the Government extension of the Stamp Duty Land Tax holiday and the easing of lockdown restrictions.

Strata’s marketing manager, Natalie Wilson, also said they had been contacted by a growing number of people who have been motivated to purchase a new property that was better equipped to accommodate working from home on a more frequent basis.

The luxury home developer is also celebrating the success of its unique Interior Design Package in which it offers customers the option of up to £15k contribution towards the cost of buying or furnishing their new home which was launched in July 2020.

As part of this Strata partnered with Yorkshire retailer Nest to provide access to its range of luxury furniture and lighting, as well as the personal customer service offering of its expert interior design experts.

The deal, which is available for selected plots and developments, is offered to customers who have made reservations completed since July 3rd, 2020.

Natalie said: “One of the benefits of purchasing a home off-plan is that it is entirely possible to have an instrumental role in designing how it looks and how it feels.

“We like to encourage our customers to see their new home as a blank canvas on which they can express their individual style and personality, which is why we offer access to a range fixtures and fittings including high quality kitchens, bathrooms, tiles and the like.

“Through the new Configurator tool customers – and that includes people thinking about maybe buying a home with us but haven’t yet made up their minds – can immerse themselves in the process of choosing what works for them and have a little fun in the process.

“Our partnership with Nest also means that our customers can choose furniture and lighting that complements the look and feel of their new home.”

Ashlee Sanderson, sales manager at Nest said: “Strata’s whole ‘Make It Yours’ approach is entirely aligned to our own vision, mission and values.

“To date we have worked with a number of customers who have used their client care package funds to purchase some truly beautiful furniture and home furnishing items which really reflect their own personal sense of style.

“We’re looking forward to continuing to develop our partnership with Strata, and to working with more new home owners in the coming months.”