PR dreams are made of cheese

Northern food and drink PR specialist, North PR has been appointed as Emmi UK’s retained PR agency to support its portfolio of premium cheese brands.

Emmi is Switzerland’s largest milk processor and one of Europe’s leading premium dairies which owns the Kaltbach, Onken and Emmi Caffè brands.

North PR will support its collection of premium cheese brands including Kaltbach, an award-winning range of cave-aged Swiss cheese, Bettine, a soft creamy goat’s cheese from the Netherlands and Emmi’s range of Swiss hot eating cheese including Raclette and Fondü.

North PR will help raise awareness and build brand recognition for Emmi’s UK cheese brands with a dedicated press office across trade and consumer sectors, a creative events programme along with a series of exciting brand partnerships.

Founder and MD of North PR, Vickie Rogerson said: “We have admired – and enjoyed eating – Emmi’s cheeses for years, so it’s a cheese dream come true to be working with them. Its Le Gruyère AOP Kaltbach cheese is one of the best in the world. It has a unique aging process which takes place deep in Emmi’s Swiss sandstone caves under the watchful eye of its Kaltbach cheese cave masters. What a wonderful story!

“We are cheese experts, so we’re excited to curate some fondue-tastic campaigns for Emmi’s brie-liant cheese brands.”

Amanda Burningham, brand acceleration lead at Emmi UK said: “North PR’s expertise in the cheese sector is truly exceptional, and their passion for the industry is inspiring.

“Their thoughtful and creative response to our brief perfectly aligned with our ambition to grow the specialty Swiss cheese category and share the authentic stories, experiences, and craftsmanship behind our wonderful cheese brands. They’ve transformed this vision into dynamic, culturally relevant creative activations that we are excited to bring to life together.”

Founded in 2018 North PR is the North’s only specialist food & drink PR agency with a mission is to help FMCG brands punch above their weight with compelling and impactful PR campaigns. The team of food, drink and lifestyle communications experts has become the go-to consultancy for food and drink brands who want to grow their reach, and drive sales.

Vickie adds: “We are fast becoming the go-to PR agency outside London for food and drink brands who are seeking out our unrivalled expertise in the food sector. This has enabled us to grow to a team of eight senior level PR directors all of whom have extensive experience in food, drink and lifestyle comms.”