Technical communications specialist Scriba PR has made four key hires – taking the headcount to 13 – to bolster its service offering and tackle even more strategic briefs.

Bolstering the account management team is Katie Coxall, who joins the B2B PR firm from Open Communications Ltd – where she looked after messaging for the likes of HARIBO and The Yorkshire Mafia.

With a wealth of agency experience and a masters degree in linguistics, Katie’s passion for the written word will see her lead on several of Scriba’s complex client accounts – including employee relations technology and workplace data analytics.

She’s joined by digital marketing executive, Danielle Butler – a specialist in visual content who also volunteers for the CIM’s Yorkshire Regional Board as events and education ambassador, delivering support for students and industry professionals in the county as they further their career.

Coming from a higher education background and having worked at the University of Huddersfield for the last seven years, Danielle strengthens Scriba’s service offering to ensure content is maximised and made accessible across various online platforms.

Having recently graduated with a 2:1 in marketing from Manchester Metropolitan University, Bethany Lunt is Scriba’s newest PR executive. Already working on 15 client accounts, Bethany is responsible for drafting social media, newsletter, and web news copy, as well as helping with the distribution of press releases and collation of coverage.

Executive assistant Shona Stringer completes the new line-up, swapping a career in personal training to work closely with Scriba’s management team, to oversee the smooth running of the award-winning comms agency’s Huddersfield HQ.

These appointments complement increased demand for the firm to act as organisations’ bolt-on communications department, offering a complete marketing director service to those without access to an in-house resource.

Speaking of the growing team, Scriba’s founder and Yorkshire Businesswoman member Katie Mallinson explained: “As our team develops to encompass a range of skills and strengths, everything comes back to a genuine passion for the written word. People are often surprised to learn that not one of our 13-strong team has a formal PR degree, but instead come from several relevant backgrounds – including journalism, marketing, linguistics, and law.

“The business climate and world of communications never stops evolving, and there are so many more opportunities for us to add value with our content – especially for clients where we have a direct ‘in’ to the board. It’s true that PR often gets a bad reputation as being nothing but a costly expense, but we’re on a mission to change that.”

Having welcomed 16 new accounts over the past 12 months, the news follows the communication agency's listing within the Prolific North Top 50 PR Agencies 2020.

Pictured left to right: Shona Stringer, Danielle Butler, Katie Coxall, Bethany Lunt