
The hills are alive with the sound of Aubergine
Opera North has partnered with Leeds-based PR and content agency Aubergine to deliver a targeted influencer campaign for its summer musical The Sound of Music, which opened on 9th July at the Grand Theatre in Leeds. Aubergine, founded by former journalists, is working with Opera North to create a series of story-led content moments and bespoke influencer collaborations in the lead-up to opening night. The agency also worked to secure 10 top tier influencers to attend the show itself, designe
















