Fenty Eau de Parfum - the first luxury fragrance from Rihanna and Fenty Beauty - has launched exclusively at Harvey Nichols in the UK for the product’s first instore retail experience.

The fragrance will be available at all eight Harvey Nichols stores and HarveyNichols.com. Originally launched as a FentyBeauty.com limited-edition in 2021, Fenty Eau de Parfum sold out within hours of each of its two restocks and is now officially a core fixture in the Fenty Beauty collection.

Rihanna created Fenty Eau de Parfum for all people and all occasions. It evokes memories, connections, and experiences unique to each person through the power of scent. She hand-selected key notes of magnolia, musk, tangerine and Bulgarian rose in the world’s fragrance capital, Grasse, France, alongside world-renowned LVMH Master Perfumer Jacques Cavallier-Belletrud, to create a sensual warm floral experience that is inspired
by distinct memories and places that Rihanna cherishes from throughout her life – Bridgetown, Barbados; Grasse, France; New York, New York; Paris, France; Los Angeles, California.

“Fenty Eau de Parfum is for everyone - trust me when I say say you feel a certain type of way when you wear this fragrance. It’s the perfect mix of femininity and masculinity; once you smell it, you never forget it. I’m so excited to finally launch it in stores, exclusively at Harvey Nichols.”- Rihanna

A true embodiment of Rihanna, every aspect of Fenty Eau de Parfum is sensual and sensorial; the bottle was designed to fit perfectly in her hand and represents a harmonious balance of femininity and masculinity, vintage and modern, with its curved body and beautiful amber-brown shade (Rihanna’s favourite colour!); the long, soft cloud that envelops you when you spray the perfume to drape your pulse points in the one-of-a-kind scent; the notes of sensual magnolia, vibrant fruit, spice and seductive musk unite to express itself uniquely on each wearer.

Fenty Eau de Parfum (£145) is available at Harvey Nichols stores and HarveyNichols.com.

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