Leeds digital agency, The Marketing Optimist, has hired two new team members to help with a huge increase in clients as the post-lockdown business world begins to boom once again.
Annie Green and Georgia Barker-Wright join the team as social media marketing executives working on a range of clients in the business-to-business sector. The new recruits will be handling social media strategy, planning and content creation for both organic and paid campaigns.
Annie initially joined the business at the hight of the pandemic on work experience while she completed her master’s degree in Marketing and Digital Strategy at Leeds Becket University. Georgia joins us after working on the social media team at global bathroom manufacturer Armitage Shanks.
Richard Michie, managing director, said “I’m really excited to have Annie and Georgia join the team. They both bring a raft of skills and understanding that I know our clients will love. The past 18 months have been tricky for everyone, but as business confidence begins to return, we are seeing an upturn in requests for our marketing services.”
Initially focusing on supporting Yorkshire businesses, the Marketing Optimist has expanded, and the team now assist companies across the UK and the USA, with a range of digital marketing and PR services.
Richard continued “We are seeing a lot of interesting social media marketing in particular, as businesses wake up to the fact that they need to be adaptable to the growing demands of customers to be available across many platforms, at all times. It’s really challenging for businesses who don’t have the experience or time to manage this, and that is where Georgia and Annie will make a huge impact.”
Annie joins with the help of Leeds Beckett’s Business Recovery Programme which supports small businesses in the Leeds City Region to recruit graduates entering the workplace, by sourcing candidates, and supporting employing businesses with a grant to support their training and development in the business.