26 lands Victoria Beckham digital media account

Leeds-based digital agency, 26, has been appointed by fashion-brand Victoria Beckham following a 6-month multi-stage competitive pitch process beating seven other UK agencies.

The agency will be responsible for programmatic media, SEO and data strategy to help Victoria Beckham grow its reach and better connect with an international audience and fashion circuit in a multi-faceted way.

Robyn Blake, head of digital at Victoria Beckham, said: “It was 26’s holistic approach to digital acquisition as well as the ability to make the complex, simple, which really set them apart. The team have the knowledge and challenger mindset needed to enhance our digital effectiveness and propel our marketing strategy forwards.”

Scott Sadeghian-Tehrani, media strategy director at 26, added: “We’re incredibly excited to be working with the Victoria Beckham team on such an iconic brand. The brand is surging throughout the UK and internationally and we’re looking forward to working together to navigate the brand’s next frontier of growth with a focus on diversifying the media mix and driving marketing effectiveness”.

John Ward, business development director at 26, added: “We’re thrilled to add Victoria Beckham to our client roster, alongside other fashion icons such as Tag Heuer, Dior and Ted Baker. Our team have extensive experience across fashion, retail and ecommerce and they can’t wait to get started to drive digital success in the run up to the peak trading period and beyond.”