Bradford-based specialist equestrian brand, Harry Hall, is ending the year lengths ahead of its competitors after recording an increase in revenue growth of more than a quarter (26 per cent) over the past 12 months, taking the brand to a total revenue increase of 109 per cent since the start of the pandemic (2020/2021).
A major catalyst for this huge growth is the pivoting of the business from a solely B2B operation, to a consumer-focused organisation at the end of 2017.
Harry Hall identified a gap in the market to serve equestrian consumers with affordable products and services digitally in a predominantly offline market, which saw the trade brand, Matchmakers International, relaunched to become a direct to consumer offering.
This demand from consumers for a host of equestrian products and services from one, online specialist also led to the launch of the Harry Hall One Club.
Since its inception in June 2017, Harry Hall’s One Club has grown rapidly and amassed more than 41,000 members, whose lives as equestrians have been made more affordable thanks to a host of exclusive member benefits, including public liability and personal accident insurance, shopping discounts and free shipping on all orders.
Speaking about the business’ recent successes, Liz Hopper, managing director said: "The last few years have been pivotal to our success - realigning the business to become solely focused on serving the needs of the consumer and adapting to the changing landscape has been a key driver in the exceptional growth in our revenue.
“Launching the One Club was also a key turning point for the business. We also identified an opportunity to serve our customers further with simple insurance products with clear and transparent pricing, elevating our fully digital customer journey even further.
“In more recent years we’ve expanded the offering of the One Club to meet consumer needs even further by introducing a free legal helpline and rider fracture cover, amongst other member benefits. As we look to the future, we intend on launching new benefits and perks as part of our One Club membership scheme to further cater to the needs of our members and become a one-stop-shop for all things equestrian.”
In the last year alone, Harry Hall has launched a platinum membership, which includes public liability cover for members with up to 10 horses. New enhanced memberships also include additional rider fracture cover, which has proved to be extremely popular with One Club members.
As the team looks ahead to 2024, the brand is set to expand even further with the launch of a new app. The brand is also introducing a will writing service for One Club members, which is being launched after Harry Hall identified that 60 per cent of its members do not have a will or expression of wishes in place for the future care and welfare of their animals, if the worst happened.
In addition, the firm will shortly be announcing its new charity partner for 2024. Horse riders and owners are being encouraged to vote for the charitable cause that they think Harry Hall should pledge its support to over the next 12 months.
