CLOUD NINE is delighted to announce the appointment of Stephanie Mason in an advisory role, supporting ambitious growth plans for the brand in Australia and New Zealand in 2025.

Over the last 15 years, CLOUD NINE has established itself as a leading hair electrical brand and is currently stocked in over 500 leading retailers as well as premium hair salons across the globe. CLOUD NINE has always been the best choice for healthy hair, and its new styling iron range is set to launch later this year, alongside a global rebrand to position the brand at the forefront of hair health.

In 2024, CLOUD NINE achieved substantial year-on-year growth, globally, and Stephanie therefore joins the group at a pivotal time. Not only will she help build on that success, but her contribution will ensure that the brand goes from strength to strength in the territories of Australia and New Zealand.

Using her extensive industry expertise as the founder/CEO of Showpony, Stephanie will work closely with the UK-based team to drive the strategy, leveraging her knowledge, insight and relationships with both professionals and retailers. She will also help expand the Australian-based CLOUD NINE team.

“Stephanie’s unparalleled expertise and deep understanding of the hair and beauty industry make her the ideal partner for this next chapter of CLOUD NINE,” said CEO, Danny Emmett. “Her alignment with our hair health values and her strategic vision will be instrumental in driving the brand forward. We’re thrilled to have her on board and look forward to an exciting year ahead.”

Stephanie previously worked with CLOUD NINE when she was the founder/CEO of Showpony, as CLOUD NINE’s unique technology and Variable Temperature Control make them the perfect professional tool to use with hair extensions.

“I honestly feel like fate brought us together again,” said Stephanie. “When I work with brands, I always prioritise their ethos, their team, and their core values. CLOUD NINE’s commitment to hair health for all, aligns perfectly with my beliefs, and I’m excited to support its next chapter. Bring on 2025!”

CLOUD NINE was founded with a mission to revolutionise hair styling with innovative electrical tools. With industry veterans Martin and Gavin Rae, alongside CEO Danny Emmett, at the helm, the brand has consistently prioritised quality, hair health, and support for the industry. As CLOUD NINE enters its next phase, Stephanie’s leadership and experience will play a crucial role in shaping its future.