Do you have a marketing plan that connects your people and your business offering?

Book your place at this event and learn the process behind a powerful marketing plan that drives successful activity.

Thu, 17 November 2022, 10:00 – 13:00 GMT
Virgin Money 94 Briggate Leeds LS1 6NP

Delegates attending this event and you will leave with:

  • A process that will embed a marketing culture in your business
  • A way to measure return on investment (ROI) across your marketing activities
  • An action plan with tasks aligned to business outcomes
  • A marketing strategy that will save you time and money
  • An efficient way to plan and manage all your marketing tasks
  • The technology to support you for 12 months

What does marketing mean to you?
When we talk about marketing we don’t just mean one piece of activity or another – we mean the actual process. By that we mean, how well are you connecting your tasks, your team, your goals, your business character, your offering, your progress and your sales. The answer to many commercial challenges lies in how you view marketing and the role it plays in your business. Marketing is a massive business process and often disregarded as just one piece of activity. There are many parts to the puzzle and with the incredible range of opportunities, communications and creative support available to deliver marketing output, it is a very exciting world!

Making sense of all of it, so you can focus on bringing in the money, is another matter and is a challenge that many business owners face. It is often driven by a lack of time, funds or resources coupled with a sense, of “we need sales now!”

Here's what you can expect
Imagine being able to plan activity, gain ideas, connect all the thinking, be sustainable, basically join the dots and get results in 12 steps?

That’s where this event comes in! Success is built upon an effective plan – we want you to capitalise on the amazing talent there is to help deliver your marketing activity whether that’s in house or you outsource to an agency to support. We are here to give you the 12 steps you need to have within your business so that you are in control of your marketing process and can remain totally focused on success. When we talk about reporting, this is not about social analytics, that’s information you already have. Our take on reporting is showing you the commercial reasons why you do the marketing that you do.

If you are serious about wanting to adopt a marketing culture in order to bring about sustainable results this event is for you.

The workshop is designed for anyone who is responsible for coordinating marketing within a business. You may be new to a marketing role, new in business or simply ready to power up your existing plan with a process designed to save time, save money and drive towards your desired results.
What else is included with your training

Included with the training is 12 months access to My Marketing Button, our online platform for marketing planning. This software solution empowers you to implement what you have learnt in the workshop. Put your marketing plan into action by planning your marketing tasks, see clear purpose and track progress in line with your business goals – we will show you more in the session.

By taking part, you will also qualify for 2.5 CPD points

Book today and we will send you an NDA for you to sign and return ahead of the training.

This event will be held in Leeds at Virgin Money, who have joined forces with Clydesdale Bank: By signing up to this event, your information will be shared with Clydesdale Bank Plc, who have a legitimate interest in using your information to measure the success of the event. Your information will be used for this purpose only and you will not be contacted for marketing purposes. The details of how your information is used and your rights can be found at