Modo25 hires associate director

Leeds-based digital marketing provider, Modo25, has hired, Emily Hakner, as Associate Director of Product for their new wave predictive analytics platform, BOSCO™.

Emily previously worked at Yorkshire-based online marketing agency Summit, working with some of the UK’s most innovating online retailers, delivering double-digit growth year-on-year for Joules, GAME and Argos Financial Services. Most recently, Emily helped to grow the Automotive Ecommerce part of the business, that later became separate entity, Drivvn. She worked as a Client Director for Jaguar Land Rover, Honda Europe and PSA Groupe on their ecommerce strategy.

Emily will be overseeing the global expansion of the BOSCO™ product. On her new position, Emily said, “It’s a really exciting time to join Modo25. BOSCO™ is a forward-thinking analytics software that’s going to really help retailers in these unprecedented times. In particular, its real superpower is the reporting and analytics function – as it’s difficult for retailers to get a single source of the truth. As Associate Director I am looking forward to growing our team and making BOSCO™ a globally recognised marketing tool”.

Modo25 CEO, John Readman, is also excited to welcome Emily to the team, saying, “We’re incredibly happy to have Emily on board. BOSCO™ has had a busy launch and we are rapidly growing the team. With Emily’s impressive background and experience, we can ensure that BOSCO™ delivers to our ambitious growth plans. Over the coming months, we will be hiring people to fill roles across sales, marketing and data analytics.”