5 Things i’ve learnt in 5 years of business by member Lucy Guest

This January marks five years since I decided to work for myself, and I can honestly say it’s been a whirlwind. There’s been a lot of learning (sometimes the hard way), plenty of challenges, and some amazing wins along the way. With my business thriving and exciting projects on the horizon, it feels like a good time to share a few things I’ve picked up over the past five years.

Knowing When to Say Yes (and When to Say No)
In the beginning, I said yes to pretty much everything. It was a great way to push myself, learn new things, and get experience under my belt. But over time, I realised that not every opportunity is worth it. Sometimes you’ve got to protect your time and energy—especially when the work someone wants doesn’t match what they’re willing to pay. Saying no can be hard, but it’s often the best decision for you and your business.

Your Network is Your Net Worth (Sorry, but it’s true)
I know it’s a cliché, but your network really is everything. Most of my clients come from recommendations, people I’ve met through networking, or random chats that turn into something bigger. Like the time I met a client at a pottery class (because why not try pottery?)—fast forward, and I’d built her website and was managing her social media. You never know who you’ll meet, so putting yourself out there is always worth it.

Be Yourself—It’s What People Want
I’ve learned that being myself works. I’m not about suits or big offices or fancy cars, I love cardigans, crafts, and my cat, and I’m not about to change that. Clients don’t hire me because I tick some corporate box—they hire me because I know what I’m doing, I get the results, and I keep things simple. I don’t do jargon or overcomplicate things; I just crack on and make stuff happen.

Taking Breaks is Non-Negotiable
Working for yourself it’s easy to burn out if you’re not careful. I’ve had times when I’ve worked myself into the ground and ended up regretting it, so now I try to take breaks before it gets to that point. My favourite reset is heading to the Lakes for a few days on a yoga retreat (no WiFi, no emails, just bliss).

A Good Support System is Priceless
Having people in your corner makes such a difference. My husband is the one who keeps me grounded when I’m flapping before a pitch, and my mum and dad are the best cheerleaders (and proofreaders) a girl could ask for.

Looking Ahead
This year, I’m launching a new networking group called Rise Up Networking with the girls from Rise Digital, rolling out some new social media training courses, and—oh yeah—I’m a finalist for the Yorkshire Business Women Social Media Award. Here’s to whatever comes next.

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Website lucyguestmarketing.co.uk
Get in touch hello@lucyguestmarketing.co.uk