Freemans launches market place offer

Bradford-based, Freemans.com announced the official launch of a Market Place offer to complement its own bought ranges.

In addition to well-known brands currently on sale (500), Spring 2026 will see an increase to include a further 200 new customer favourites, ranging from clothing to gifts and gadgets to power tools.

The new additions will make Freemans.com the one of the UK’s most comprehensive online shopping destinations, offering the nation’s most popular brands at affordable prices, backed by award-winning customer service, simple finance options and ‘straight to home’ delivery.

Among the latest brands to sign up to the ‘Freemans.com Marketplace’ are designer shoe labels including Kurt Geiger and Carvela plus high-street favourite Dune Footwear.

Men’s ‘Big & Tall’ brand Bad Rhino, which offers its signature range in sizes from L to 8XL, will also begin its partnership this month.
One of the biggest new signings is cult retailer Ann Summers, with the marketplace partnership introducing its collection of lingerie and women’s sexual health products to a brand-new audience.

The Market Place concept has been trialled since last year seeing Steve Harrison, join from N Brown as head of Market Place for Freemans.

Susie Calvert, chief merchandising officer, Freemans said: “The modern shopper wants speed, convenience but most of all, to buy everything from a single, trusted hub. This gives them peace of mind that they’re dealing with an established name, not an unknown internet site - and a single point of contact for their customer service and delivery.

“Our marketplace offering is already incredibly popular and adding over 200 new brands means we can give shoppers even more of what they want. Curation has also been central to the brands we are offering as such we’re constantly listening to customer feedback to assess which brands to bring on board next.”

Also gracing the Freemans.com roster is ultra-glamourous clothing brand Star by Julien Macdonald which is available now.

Budget fashion ranges from Yours and M&Co will also join the online store, targeting the growing cost-conscious and fashion-conscious 40+ market, which is key to the retailer’s continued rapid growth.

Respected German power tools and garden range Einhell launched at the start of February, while gifts and gadget specialist MenKind plus the Panda, bedding brand are also new additions to the burgeoning Market Place offering.

Incorporating the new brands will add more than 18,000 third party products to the overall Freemans.com site.

Shoppers will also see some of the world’s most famous beauty brands as Freemans also expands its footprint in this area too.

Ann Steer, CEO Freemans added: “For Freemans, Marketplace isn’t an add-on offering but part of our core sales strategy. From logging on to purchase to delivery, the experience is seamless, with shoppers expecting - and receiving – that Freemans customer service magic.

“An amazing offering complemented by our in-house designed collections across home and fashion is central to the momentum continuing on our growth story and gives yet another reason for customers to shop with us.”

The new developments follow Freemans.com announcing market beating festive sales and celebrating six years of consecutive growth over that period.
Not a retailer to rest on its laurels, Freemans.com is on the lookout for even more new partners, especially in key strategic categories, such as menswear, home, electrical and beauty/wellbeing.