Propaganda hires first head of ecommerce amidst surge of online clients

Propaganda Brand Consultancy has appointed Sarah Shakery as its first hHead of ecommerce amidst huge growth in ecommerce clients.

Over the last year, Propaganda has seen a huge increase in demand for its ecommerce trading services. Sarah will lead the online sales team to deliver tailored strategies for a wide array of businesses such as Power Sheds, Arighi Bianchi designer furniture and DeliVita pizza ovens.

Starting out in merchandising, Sarah then spent two decades in-house in various senior ecommerce roles, for the likes of Ted Baker where she was global head of ecommerce and most recently The Cambridge Satchel Company where she was head of international ecommerce. In these roles, Sarah led global multichannel strategies for the brands, boosting online sales by implementing marketing initiatives that optimised traffic, conversion and ultimately ROI.

Sarah will work alongside James Winfield, Propaganda’s digital director. James said, “Over the last year, we’ve been inundated with brands that want us to take their ecommerce to the next level. With this huge growth, it was vital that we brought in an experienced leader in the space to manage our ecommerce offering. Sarah’s background in the industry speaks for itself, and having spent her career in-house she is able to closely align our delivery with exactly what the client needs. We’re delighted to welcome Sarah to the team.”