
Primark & Sophie Morgan unveil new seated mannequin
Sophie Morgan, TV Presenter, Influencer and Disability Advocate, alongside Primark, unveil a new mannequin designed to represent wheelchair users. This project is 12 months in the making but has been a longer-standing dream for Sophie since she first designed a wheelchair for mannequins in 2009, the MannequalTM. Sophie approached Primark with the partnership, and this month the seated mannequin will appear in 20 Primark stores across nine markets, including Oxford Street, Birmingham, Mancheste
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