Following a successful pitch, Unify has added two new iconic British brands to its growing client list, welcoming Kilner and Mason Cash.
A specialist PR and influencer marketing agency, Unify has built a strong reputation for supporting both homegrown and international brands within the interiors and housewares industries. The team will be building on its extensive experience of delivering national campaigns and its impressive network of journalists and influencers to generate stand out results for these two icons of the housewares world.
The new account wins come as a result of the agency’s successful track record working with Viners and Typhoon, two other brands within The Rayware Group portfolio. Based on the results generated by Unify and the company’s aim to streamline its PR outreach activities, Unify will take over both accounts as of the start of February with a remit to drive forward PR and digital content creation.
A much-loved household name with a huge following, Kilner is recognised for its range of glass storage jars, bottles and tools for creating homemade foods such as jams, pickles and preserves. Mason Cash is steeped in British heritage spanning over 200 years, and is best known for its iconic mixing bowl. The brand has since introduced other kitchenware to the range, including oven, baking and cooking tools, as well as a pet collection.
Emma Leonard, managing director explains: “The team and I are all hugely passionate about interiors and housewares. Whether it’s in or outside the home, a residential or commercial setting, we love to represent brands in these key specialist markets. Being appointed to look after both Kilner and Mason Cash is a real highlight for the business as we’ve long admired the brands and the products they create. We can’t wait to work our magic on all of The Rayware brands.”
