Yorkshire-based tech start up, socialsendr, has evolved the functionality of its platform introducing LinkedIn to its social portfolio to better support clients with their social media marketing.

The web-based platform, which is the only app on the market to create, schedule and post content on Facebook, Twitter and LinkedIn, transforms the way in which sole traders and freelancers deliver their social media, eliminating the need to invest in additional staff resource, saving precious working hours each week.

The app was originally launched with connections to Facebook and Twitter, but following essential feedback from target customers, LinkedIn content has now been added to the app’s offering, providing a more rounded social media solution, particularly for those working in B2B.

Michelle Cowan (pictured), co-founder explains: “The majority of our users are within the B2B space. LinkedIn has always been a strong channel for corporates and individuals, but now sole traders are embracing the power of LinkedIn looking to make strong business connections and develop new sales leads. Our update has been launched and has seen an immediate response with an increase in free trials and subscriptions.”

socialsendr is running a free webinar on Monday 1 March to introduce the app, and how social media can support the growth of small businesses.