Leeds-based Lucky North, the north’s specialist PR agency, has been appointed to handle the PR and media strategy for Keepmoat, one of the UK’s leading homebuilders.

The firm, established in 2019 by directors Lucy Baird and Kiran Watson, worked with partner digital agency Engage, also based in Leeds, to pitch an integrated social media and PR strategy to raise the profile of Keepmoat whilst showcasing its unique partnership delivery model.

Keepmoat is one of the UK’s leading partnership homebuilders specialising in regenerating previously used land to create thriving new communities. Over 60% of its current developments are on brownfield sites. By working collaboratively with landowners, local authorities and local people, Keepmoat breathes new life into disused spaces, improving the range and choice of housing in disadvantaged areas and creating spaces where people want to live, work and relax.

Liz Dimitrijevic, head of communications & marketing at Keepmoat, said of the appointment: “We are looking forward to working with Lucky North and Engage as we begin a new chapter in our communications strategy.

“At the heart of the Keepmoat ethos is our dedication to working with partners to build sustainable communities across the UK. By appointing Lucky North and Engage, we hope to build our audience in new ways with fresh ideas to build the Keepmoat brand.”

Kiran added: “Keepmoat is a dream client for us, and we’re thrilled to be working with Liz and her team on a brand new PR and social media programme. It’s the latest success for us in a long line of exciting developments for the agency as we continue to grow and expand our business, and 2023 is shaping up to be a very big year for us!”

Yasmin Russell, head of marketing at Engage, also commented: “This is a brief we’re just itching to get our teeth into. We’re so pleased to secure Keepmoat and welcome them to the Engage client roster so we can begin driving tangible results that really deliver against business objectives.”

From L-R: Lucy Baird, Yasmin Russell, Liz Dimitrijevic and Kiran Watson.