
Jaywing and Yorkshire Tea stir up success with ‘Four Minute Wonders’
Yorkshire Tea and Jaywing have launched Four Minute Wonders; a smart, feel-good content series featuring four-minute interviews with much-loved celebrities to celebrate the perfect brewing time for a cup of tea. Rooted in the iconic line on every box: “It takes four minutes to make the perfect cup of tea”, the idea was simple; fill that time with something worth watching. No tired interview tropes or overly polished formats. Just proper conversations with famous faces, like Tinie Tempah, Ellie










