West Yorkshire-based marketing and PR agency, Unify, has been appointed to raise the profile of tech brand, Kidcrowd, over a six month period.

A traditional PR campaign targeted at families of teenagers and young children, Unify will position the young tech brand as the ultimate online gifting service that teaches children the value of money and helps them to save for a gift of their choosing.

The gifting platform, created by 21 year old entrepreneur Melissa Roberts, is a modern solution for those searching for a present and looking to make a positive impact in 2020. Rather than gifting money or presents, kidcrowd offers a digital gifting service enables relatives and friends to help a child save money and put it towards a larger experience or gift they truly want.

A business model fueled by a passion to give gifts that support the long-term future of children by driving down plastic waste often associated with children’s toys, kidcrowd is free to use. Parents simply create their child’s personal profile on the platform, and let friends and family know what gift or experience they are saving for. The link is sent to friends and family members who can donate an amount of their choice with a personal message.

The project, which required a quick start to capitalise on Christmas gifting features, is already underway through traditional media relations outreach targeting tech, parenting, lifestyle and national print and digital outlets.

Emma Leonard, managing director said: “Melissa is a real inspiration. An entrepreneur and owner of two businesses at the age of 21, she is one to watch. We’re thrilled to be supporting her on her path to greatness.

“As a mum of two boys, I am also completely sold on the gifting platform as it eliminates so many issues you face as a parent. Children these days have little concept of money, often blowing their birthday money without saving for something special, or receive piles of plastic presents that just go unused. Kidcrowd offers a solution to both problems, and we know our contacts within the parenting and lifestyle press will be keen to include it in their gift pages.”