Astonish, the family-owned manufacturer of cleaning products based in Bradford, has set its sights on donating £100,000 to NHS Charities Together following the launch of lock-down inspired, limited edition Astonish Antibacterial Cleanser spray.
The new bottle, which was designed by an Astonish fan from Liverpool, features a rainbow alongside the message ‘Spread Love Not Germs’.
On shelf from this week, 250,000 bottles will be available nationwide through Asda, Wilko, B&M, Savers & The Range with all profits donated to NHS Charities Together.
The limited edition bottle builds upon the businesses commitment to supporting frontline workers. In May the company donated Astonish Essential Packs to hospital teams across Bradford and Leeds. Over 500 care packages were shared with heroic healthcare staff as a small token of appreciation.
Each pack featured five vital hygiene products which included multi-purpose Astonish disinfectants and moisturising hand washes from sister brand Moss & Adams.
Managing Director Howard Moss, comments: “Since the start of this pandemic we have been doing what we can to help frontline workers. We started by donating Astonish Essential Packs to Bradford Royal Infirmary and St James Hospital Leeds. But, we didn’t just want to stop there, we wanted to do more.
“At the same time our digital team had launched an Instagram competition to provide some light relief to our followers and their families. Our brief was simple - design a new bottle that delivers a positive lock-down message. It captured the spirit of the nation. We had such a fantastic collection of entries from our followers, with designs from all ages – six to 70! So, we decided that this could be our opportunity to go further and really show our support to the UK health service and all the key workers within.
“We made the decision to produce a limited edition bottle for our popular Antibacterial Cleanser and invited our team to choose a winner - they chose well with a trigger spray design that delivers a simple yet powerful message.
“All of our team are excited by this opportunity. We can’t wait to see this on shelf and to be delivering much-needed funds to NHS Charities Together.”
Lauren Lynch, the designer of the limited edition trigger spray for the Astonish Antibacterial Cleanser, comments: “I’m shocked and delighted, I simply didn’t expect my design to be chosen. I just thought that I was entering a simple competition; I certainly didn’t expect to be seeing it on so many bottles and in my local supermarket.”
“I’m really proud of the Astonish team, they have gone out of their way to show support and I feel really privileged to be a part of a campaign that will spread a positive message while raising money to help the NHS.”
Astonish is a second-generation family-run business. Recognised as offering great value, quality products that deliver results, the Bradford based business employs more than 85 team members and produces more than 250,000 products every day.