The Brilliant Breakfast, which raises money for The Prince’s Trust, asked people from all over the UK to host a breakfast from 10th - 16th October 2022, to raise money for the leading youth charity.

Harvey Nichols, Leeds hosted their Brilliant Breakfast on Wednesday 12th October for 25 their customers to enjoy a complimentary breakfast served by their stunning Fourth Floor Brasserie. All funds raised will help to support disadvantaged young women as they gain confidence and skills to go into education, employment or training. Guests included Siobhan Murphy (@interiorcurve), Debbie Dobson (Head of Sales at Dakota) and the talented local fashion designer Rebecca.

The Founder of The Brilliant Breakfast, Annoushka Ducas MBE, developed the concept of a nationwide breakfast event to raise awareness and funding for The Prince’s Trust’s Women Supporting Women initiative, after recognising how many young women, particularly those from disadvantaged backgrounds, need a lifeline to support them into education and employment; only now exacerbated by the challenges caused by Covid-19.

The pandemic has further deepened existing inequalities, having a devastating impact on those already facing disadvantage and adversity. Recent research from The Prince’s Trust found that young women in the UK are disproportionately disadvantaged compared to their male peers:

  • Half of young women (50 per cent) agree the pandemic has made their mental health worse, compared to 41 per cent of young men;
  • A quarter of young women (25 per cent) feel like they are going to fail in life, compared to 19 per cent of young men;
  • Half of young women (50 per cent) feel more anxious now than before the pandemic, compared to 39% of young men.

Annoushka said: “Over the last two years, we have made a strong start at raising much needed funds, which have helped over 800 young women gain confidence through advice, training and employment by raising £1.17m. This year we are more motivated than ever to help vulnerable young women in the UK after a devastating few years, and we are absolutely thrilled to have Waitrose on board as our Headline Partner to help us get more people involved across the UK.”

Sally Lackey, general manager at Harvey Nichols, Leeds said: “After meeting with Annoushka instore 6 months ago and hearing the amazing work that The Brilliant Breakfast team do, I knew that we had to get involved by hosting a Brilliant Breakfast of our own. We brought our clients together, offered them dishes from our new beautiful breakfast menu and opened up this important conversation. We managed to raise a great sum of money on the morning and are looking forward to being involved with projects going forward.”

To get involved and host your own Brilliant Breakfast and raise money for The Prince’s Trust visit thebrilliantbreakfast.co.uk. Also you can visit Fourth Floor Brasserie to taste their new breakfast menu Monday – Saturday from 10am and Sundays from 11am.