Kate Swinscoe, former marketing manager of automotive FinTech, DealTrak, has been promoted to the role of Group head of marketing for the wider AutoProtect Group (APG).
Following DealTrak’s addition to APG’s existing portfolio of motor assets in December 2019, this newly created position will see Kate oversee the marketing and brand strategy for AutoProtect, DealTrak, i-Comply and Shine!
Having joined Leeds-headquartered DealTrak in March 2019, Kate will now split her time between APG’s platform hub in Yorkshire and the APG HQ in Essex – overseeing a five-strong team tasked with delivering PR, advertising, digital, website, event and campaign functions.
Kate said: “I’m thrilled to have been given such a fantastic opportunity to lead the marketing function at AutoProtect Group.
The brand brings together best-of-breed products and services in technology, insurance and damage repair for the automotive market, and I can’t wait to develop a strategy which will take our proposition to market – and really drive it forward!”
Matthew Briggs, CEO at APG added: “Kate brings over 15 years’ worth of marketing experience to APG at what is undoubtedly a very exciting time for the Group. She has already proven herself to be an invaluable asset to the DealTrak team over the past 10 months.
“I’m confident that she will spearhead a cohesive brand and marketing strategy which supports both short and long-term corporate goals, and continue to drive new business enquiries and cross-sell opportunities to support sales conversion.”
Kate’s promotion is the fifth management appointment in as many months, with Matthew Briggs named as CEO of APG, Martin Hill moving from the position of MD at DealTrak to a Group-wide role of director of strategic partnerships, Gary Burton joining DealTrak as head of delivery and Tara Williams returning to the Group as managing director of i-Comply online as well as APG’s chief risk and compliance officer.
To further bolster expertise at the company, which is set to unveil the latest iteration of its interface later this year, DealTrak is also looking to appoint a number of developers, within the coming weeks.